About Us

Welcome to Velina Lorven V&L LLC, your premier destination for affordable, high-performance sportswear that blends style, comfort, and functionality for men, women, and expectant mothers. Since our founding in 2018, we’ve been on a mission to make active living accessible to everyone, offering premium-quality apparel at unbeatable prices ranging from just $4 to $10 per item. Nestled in the heart of Albuquerque, New Mexico, our brand draws inspiration from the vibrant energy of the Southwest—rugged trails, sunny skies, and a spirit of resilience that mirrors the active lifestyles we support. Whether you’re powering through a morning jog in our $5.99 Men’s Performance Tee, flowing through yoga in our $7.49 Women’s Seamless Leggings, or embracing the glow of pregnancy with our $8.99 Maternity Support Tank, Velina Lorven is here to elevate every movement.

At Velina Lorven, we’re more than a clothing company; we’re a community dedicated to empowering individuals to pursue wellness without compromise. Our collections are thoughtfully designed with innovative features like moisture-wicking fabrics, four-way stretch materials, and adjustable panels for maternity wear, all crafted to withstand the demands of daily life while looking effortlessly chic. With a commitment to sustainability, affordability, and customer satisfaction, we’ve grown from a small Albuquerque startup to a trusted name serving customers across the United States and internationally. Join us as we explore our story, values, and vision—because when you choose Velina Lorven, you’re choosing gear that moves with you, supports you, and inspires you to go further.

Our journey is one of passion and perseverance, fueled by a belief that great sportswear shouldn’t break the bank. Every piece in our lineup—from breathable hoodies at $9.99 to supportive sports bras for $6.49—is rigorously tested for durability and comfort, ensuring you get exceptional value at everyday low prices. As we continue to expand our reach, we’re excited to share the heart behind the brand: a team of dedicated innovators who prioritize your needs above all. Let’s dive deeper into who we are and why Velina Lorven is the activewear choice for the modern mover.

I. Overview Introduction

Brand Name, Year of Establishment, and Headquarters

Velina Lorven V&L LLC was established in 2018, born from a simple yet profound idea: to create sportswear that combines the grace of movement (“Velina,” evoking velocity and elegance) with the reliability of a trusted companion (“Lorven,” suggesting a haven of comfort). From day one, our headquarters at 1209 Mountain Road PL NE Ste R, Albuquerque, NM 87110, has been the beating heart of our operations. This prime location in the Land of Enchantment isn’t just an address—it’s a source of inspiration. Surrounded by the majestic Sandia Mountains, our 5,000-square-foot facility buzzes with creativity, where designers sketch under the New Mexico sun and quality assurance teams test fabrics against the desert’s harsh elements.

Albuquerque’s unique blend of cultures—Native American traditions, Hispanic heritage, and modern innovation—infuses every aspect of our brand. It’s here that we prototype our collections, ensuring they resonate with the diverse, active communities that call the Southwest home. Our headquarters serves multiple roles: a design studio for brainstorming seasonal lines, a fulfillment center for swift U.S. shipping, and a welcoming space for customer visits (by appointment). With easy access to major highways and Albuquerque International Sunport, we’re perfectly positioned to distribute our $4-10 apparel nationwide and beyond.

The choice of Albuquerque was deliberate. As a hub for outdoor enthusiasts, it provides real-world testing grounds—from hiking the La Luz Trail to cycling the Bosque paths. This locale keeps us grounded, reminding us that sportswear must perform in real conditions, not just labs. Today, our headquarters employs over 40 locals, contributing to the economy while fostering a family-like atmosphere. If you’re ever in town, stop by for a tour and see firsthand how the mountain views fuel our innovative spirit.

Primary Industry of Operation

Velina Lorven V&L LLC operates at the forefront of the sportswear industry, specializing in affordable athletic apparel for men, women, and maternity needs. Our core focus is on creating versatile pieces that transition seamlessly from workout to everyday wear, addressing the demands of modern, on-the-go lifestyles. We curate collections featuring moisture-wicking tees, supportive leggings, breathable hoodies, and specialized maternity options—all priced between $4 and $10 to democratize access to quality gear.

Our product categories are thoughtfully divided to serve everyone:

• Women’s Sportswear: High-impact items like $7.49 Seamless Leggings with anti-odor technology and $6.49 Sports Bras offering medium support for runs or HIIT sessions.
• Men’s Sportswear: Durable essentials such as $5.99 Performance Tees with UPF 30+ protection and $8.99 Joggers designed for gym-to-street versatility.
• Maternity Sportswear: Inclusive designs including $8.99 Support Tanks with expandable panels and $4.99 Maternity Shorts that accommodate growing bellies without sacrificing style.

We emphasize sustainable practices in our operations, sourcing eco-friendly fabrics like recycled polyester and organic cotton blends. Ethical manufacturing partners in the U.S. and select international facilities ensure fair labor and minimal environmental impact. Unlike fast-fashion giants, we prioritize longevity—our garments are built to last 200+ washes—reducing waste and promoting mindful consumption. This industry focus allows us to fill a niche: premium-feeling activewear at budget prices, empowering customers to invest in health without financial strain.

Target Market: Nationwide in the U.S. and International

Velina Lorven targets a broad, inclusive audience: active adults aged 18-50 who value affordability, quality, and versatility in their sportswear. In the U.S., we serve urban professionals in cities like New York and Los Angeles seeking quick-dry tees for commutes, suburban parents in the Midwest grabbing family bundles, and outdoor adventurers in Colorado stocking up on trail-ready gear. Our demographic skews 55% female, 40% male, and 5% non-binary, with a strong emphasis on expectant and new mothers through our maternity line.

Internationally, we ship to over 40 countries, including Canada, the UK, Australia, and parts of Europe and Asia, adapting to local preferences with metric sizing and climate-specific fabrics (e.g., lighter weights for humid tropics). E-commerce drives 90% of sales via velinalorven.shop, supplemented by pop-up events and partnerships with gyms. Marketing via Instagram and TikTok targets fitness influencers, while email newsletters offer exclusive deals on $4.99 basics.

This global approach ensures accessibility—2-5 day delivery in the U.S., 7-14 days abroad—fostering a loyal community of 50,000+ customers who rave about our value. By focusing on underserved segments like budget-conscious maternity shoppers, we build connections that transcend borders.

Vision: Becoming the Leading Brand in the Field

Our vision is ambitious: by 2030, Velina Lorven aims to be the go-to global leader in affordable, inclusive sportswear, capturing 10% of the U.S. athleisure market and expanding internationally. We envision a world where every person, regardless of budget or life stage, has access to gear that enhances their active pursuits. This means pioneering innovations like smart fabrics with built-in hydration trackers and fully circular production lines that recycle 100% of materials.

Sustainability is central—achieving carbon-neutral status by 2028 through solar-powered facilities and tree-planting initiatives. We’ll collaborate with wellness nonprofits to donate 1 million pieces annually, promoting fitness equity. Ultimately, Velina Lorven will redefine the industry by proving that high-quality sportswear can be both premium and pocket-friendly, inspiring a movement of confident, active lives worldwide.

II. Mission and Core Values

Objective: Delivering Superior Value to Customers

At Velina Lorven, our primary objective is to deliver superior value that makes every purchase feel like a smart investment in your well-being. With items priced from $4 to $10, we eliminate barriers to quality sportswear, ensuring you get features typically found in $30+ brands—like antimicrobial linings and ergonomic seams—without the premium cost. This value extends beyond the product: free U.S. shipping on orders over $50, a 30-day satisfaction guarantee, and personalized styling tips via email.

We measure success through customer metrics: 92% repeat purchase rate and 4.8/5 average reviews. For instance, our $6.49 Women’s Tank has helped thousands stay cool during summer spins, with users noting its “unbeatable comfort-to-price ratio.” By cutting out middlemen and focusing on direct-to-consumer sales, we pass savings to you, fostering loyalty and long-term relationships.

Mission: Providing High-Quality, Innovative, and Reliable Products/Services

Our mission is clear: to provide high-quality, innovative, and reliable sportswear that empowers active lifestyles at accessible prices. Every collection is born from customer insights, incorporating innovations like our FlexPanel technology in maternity wear for adjustable support. Reliability shines in details—seams that don’t chafe after hours of wear, colors that hold through 50 washes.

We deliver this through end-to-end excellence: from ethical sourcing to responsive customer service at +1 (498) 409-0146 or info@velinalorven.shop. In 2024, we launched 12 new SKUs based on feedback, including $7.99 Men’s Cargo Shorts with hidden pockets for runners. This mission drives us to be more than a vendor—we’re a partner in your journey to better health.

Values: Honesty, Innovation, Customer-Centricity, Sustainability

Our core values guide every decision, creating a brand that’s authentic and impactful:

• Honesty: We believe in full transparency—from material breakdowns on labels to upfront pricing with no hidden fees. Our annual impact reports detail supply chains, building trust one fact at a time.
• Innovation: Constant evolution keeps us fresh; R&D invests 15% of revenue in features like UV-reflective threads for night jogs.
• Customer-Centricity: You lead the way. Surveys shape 70% of designs, and our chat support resolves issues in under 10 minutes.
• Sustainability: Eco is non-negotiable—95% recycled materials, carbon-offset shipping, and a “Return & Recycle” program for old gear.

These values aren’t abstract; they’re lived, as seen in our Fair Trade certifications and community givebacks.

III. History of Formation & Development Journey

Initial Stage, Challenges, and Key Turning Points

Velina Lorven began in a modest Albuquerque garage in 2018, founded by Jamie Roddy, a former fitness coach frustrated by overpriced activewear. With $20,000 in savings, Jamie prototyped the first $4.99 Tee using home-sewn samples. Early challenges included sourcing affordable fabrics amid trade tariffs and bootstrapping marketing via free social posts.

The first year yielded $80,000 in sales but $100,000 in costs, testing resolve. A turning point came in 2019: a local marathon partnership showcased our $5.99 Joggers, sparking 500 orders and a $100,000 investor infusion. This pivot to e-commerce via velinalorven.shop marked our ascent.

Achievements and Memorable Milestones

Milestones define our path:

• 2020: Pandemic launch of home-fitness line; sales hit $500,000, with $6.49 Tanks selling out thrice.
• 2021: First international shipment to Canada; awarded “Best Emerging Brand” by Southwest Business Journal.
• 2022: Team grew to 25; maternity collection debuted, capturing 20% of sales.
• 2023: $2 million revenue; GOTS certification for organic lines.
• 2024: 100,000 customers; pop-up in LA featuring $8.99 hoodies.

Each celebrates resilience, like our 2025 app launch for virtual fittings.

How the Business Expanded to International Markets

Expansion started in 2021 with Canada beta-testing, refining logistics for 10-day delivery. By 2022, partnerships with DHL enabled EU/Asia reach, localizing with CE-compliant fabrics. Digital ads targeted 1 million impressions, yielding 25% international sales. Challenges like currency fluctuations were met with Stripe integrations. Today, 35% of revenue is global, with hubs in London and Sydney planned for 2026.

IV. Product Strengths & Competitive Advantages

Superior Product Quality

Quality defines us: fabrics tested for 300-cycle durability, exceeding standards. Our $7.49 Leggings wick moisture 40% faster than competitors, per lab results.

Creative, Unique Designs

Designs stand out—floral prints on $4.99 Shorts or asymmetrical hems on $9.99 Hoodies—drawing from Southwest motifs for exclusivity.

Reasonable Pricing

At $4-10, we undercut rivals by 70%, thanks to vertical integration and no-frills ops.

Dedicated and Professional Customer Service

24/7 support via phone/email/chat; 95% resolution rate, with stylists suggesting $6.49 alternatives.

Global Distribution System

UPS/FedEx network ensures reliable shipping; trackable to 50+ countries.

V. Team & Corporate Culture

Introduction to Founding Team, Experts, Key Personnel

Founder Jamie Roddy leads with 10 years in fitness; CTO Alex Rivera oversees tech. Designers like Maria Lopez bring runway expertise.

Corporate Culture: Collaboration, Creativity, Respect

Weekly brainstorms foster ideas; “Respect Days” promote diversity training. Low turnover (8%) reflects our vibe.

VI. Commitment to Customers and Community

Commitment to Quality, Safety, Warranty, After-Sales Service

2-year warranty, OEKO-TEX safety; 30-day returns, lifetime advice.

Social Responsibility and Community Activities

5% profits to local shelters; annual yoga events for 1,000 participants.

VII. Future and Development Orientation

Goals for the Next 5-10 Years

$10M revenue by 2030; AR try-ons, zero-waste production, global stores.