Privacy Policy

At Velina Lorven V&L LLC, your privacy is paramount—we treat it with the same care and precision we pour into crafting our affordable, high-performance sportswear. Whether you’re browsing our $5.99 Men’s Performance Tees for a weekend hike, selecting the perfect $7.49 Women’s Seamless Leggings for your yoga routine, or adding a supportive $8.99 Maternity Tank to your cart during a late-night scroll on velinalorven.shop, we understand that trust is the foundation of every interaction. This Privacy Policy outlines how we collect, use, share, and protect your personal information, ensuring transparency and compliance with the highest standards. Since our establishment in 2018, we’ve built our Albuquerque-based operations on principles of integrity, customer-centricity, and security, processing data for over 50,000 loyal customers across the U.S. and internationally without a single reported breach.

This policy is more than legal jargon; it’s our commitment to empowering you with control over your data while delivering the seamless, personalized experience you deserve. We adhere strictly to U.S. laws like the California Consumer Privacy Act (CCPA) and international frameworks such as the General Data Protection Regulation (GDPR) for our global community. Effective as of October 17, 2025, this updated version reflects our latest enhancements, including advanced encryption for payment processing via Stripe and expanded opt-out options for marketing communications. If you’re a new visitor eyeing our $4.99 Maternity Shorts or a returning fan bundling up on $9.99 Hoodies, read on to see how we safeguard your journey. Questions? Our team at info@velinalorven.shop or +1 (498) 409-0146 is here to clarify, because your peace of mind fuels our passion for active living.

We collect only what’s necessary to enhance your shopping—never more—and we give you tools to access, update, or delete it effortlessly. In an era where data drives decisions, Velina Lorven chooses restraint: no selling your info to third parties, no invasive tracking for ads unrelated to wellness. Our goal? To make every click on velinalorven.shop feel secure, so you can focus on the joy of movement. Let’s break it down section by section, with clear examples tied to your experience with our $4-10 essentials.

1. Information We Collect

Velina Lorven collects data thoughtfully, balancing personalization with minimal intrusion. We categorize it into personal information (tied to you) and non-personal (aggregated for insights), always with your consent where required. This enables features like tailored recommendations—suggesting a $6.49 Sports Bra to pair with your recent $7.99 Jogger purchase—while respecting boundaries.

Personal Information You Provide Directly

When you interact with us, you voluntarily share details to facilitate your experience. This includes:

  • Account Creation and Profiles: Name, email, phone (+1 format for U.S., international supported), password, and shipping address when signing up or logging in. Example: Entering “Jane Doe, Albuquerque, NM” for faster checkouts on $5.99 Tees.
  • Order and Payment Details: Billing address, credit/debit card info (tokenized via Stripe—never stored on our servers), and purchase history. For a $8.49 bundle, we log items, quantities, and totals to process and track fulfillment.
  • Communication Preferences: Opt-ins for newsletters, SMS alerts, or promotional emails. If you subscribe, we note interests like “maternity wear” to send relevant $4.99 Short deals.
  • Feedback and Support Interactions: Messages via chat, email (info@velinalorven.shop), or phone (+1 (498) 409-0146), including queries about sizing for our $7.49 Leggings.

We never request sensitive data like Social Security numbers or health records unless explicitly for maternity sizing consultations (with consent). In 2025, 70% of our users create accounts for loyalty perks, sharing just enough for personalized savings.

Information Collected Automatically

As you navigate velinalorven.shop, technology helps us optimize—without compromising privacy.

  • Device and Usage Data: IP address, browser type (e.g., Chrome on iOS), OS, screen resolution, and session duration. This anonymizes to improve site speed for mobile shoppers adding $9.99 Hoodies.
  • Cookies and Tracking Technologies: First-party cookies for cart persistence (e.g., remembering your $6.99 Maternity Top), analytics cookies (Google Analytics, anonymized) for traffic patterns, and essential ones for security. Third-party pixels from Shopify track abandoned carts to remind you of that $5.49 Crop Top.
  • Location Data: Approximate via IP (city-level, e.g., “Denver, CO”) for shipping estimates or localized content like Southwest-inspired designs. Exact GPS? Only if you enable it for AR try-ons.
  • Behavioral Insights: Pages viewed, search terms (e.g., “affordable running shorts”), and click paths. Aggregated to refine recommendations, like suggesting $8.99 Joggers after browsing men’s activewear.

We use tools like Hotjar for heatmaps (anonymized) to see where users linger on product pages, enhancing UX without identifying individuals. Opt-out anytime via cookie banner—95% of visitors consent initially.

Information from Third Parties

We enrich your experience sparingly:

  • Partners and Affiliates: Shipping carriers (UPS/FedEx) provide delivery confirmations; Stripe shares tokenized payment status.
  • Social Media: If you log in via Google/Facebook, we receive basic profile (name/email) for seamless signup.
  • Marketing Platforms: Email tools like Klaviyo import subscriber lists only with explicit permission, segmenting for targeted $4-10 promos.

No data brokers—our third-party list is vetted annually for compliance. In Q3 2025, third-party inputs accounted for <5% of collections, focused on fraud prevention.

2. How We Use Your Information

Your data powers a better Velina Lorven experience, always aligned with our mission of affordable, empowering sportswear. We use it purposefully, never excessively.

To Provide and Improve Services

  • Order Fulfillment: Process $7.49 Leggings purchases, calculate taxes/shipping from Albuquerque, and send tracking via UPS.
  • Personalization: Recommend $6.49 Bras based on past buys (e.g., if you favor maternity, suggest supportive options). Machine learning (anonymized) analyzes patterns for this.
  • Site Enhancements: Usage data informs updates, like mobile optimizations for 60% of $5.99 Tee traffic.

Example: Your cart history might prompt a “Complete the Set” email with a $4.99 Short, boosting satisfaction by 25% per our metrics.

For Communication and Marketing

  • Transactional Emails: Order confirmations, shipping updates, return instructions for $8.99 Tanks.
  • Promotional Outreach: With consent, newsletters on sales (e.g., 20% off $9.99 Hoodies) or wellness tips. Frequency: 2-4/month; easy unsubscribe.
  • Support Responses: Log chats to resolve “Does this $7.99 Jogger run small?” queries, improving future interactions.

GDPR users get explicit opt-in; CCPA residents can limit sensitive uses.

For Legal, Security, and Analytics Purposes

  • Compliance: Retain records for tax audits (7 years) or dispute resolution.
  • Fraud Detection: Monitor for unusual activity, like rapid $50+ carts, via Stripe Radar.
  • Aggregated Insights: Anonymize data for reports, e.g., “40% of U.S. sales are maternity gear under $10.”

We de-identify where possible—your $6.99 purchase becomes a stat, not a story.

3. How We Share Your Information

Sharing is selective—only with trusted partners, never for profit.

With Service Providers

  • E-Commerce and Payments: Shopify hosts our site; Stripe processes $4-10 transactions (tokenized data only).
  • Shipping and Logistics: UPS/FedEx get address for $7.49 deliveries; no marketing access.
  • Analytics and Marketing: Google Analytics (anonymized IPs); Klaviyo for consented emails.

All bound by strict contracts, audited yearly. No access to full profiles.

For Legal Reasons

  • Subpoenas or Warrants: Disclose if required by law (e.g., fraud investigations)—notify you unless prohibited.
  • Business Transfers: In mergers (hypothetical), data transfers with privacy safeguards.

2025: Zero legal disclosures to date.

With Your Consent

  • Affiliates/Ambassadors: Share anonymized reviews for features.
  • Third-Party Promotions: Rare contests, with opt-in.

No selling—CCPA compliant.

4. Data Security and Retention

Security is non-negotiable—your data is fortified like our UPF 50+ fabrics.

Security Measures

  • Encryption: AES-256 for transit/storage; SSL/TLS for site.
  • Access Controls: Role-based (e.g., fulfillment sees addresses, not cards).
  • Monitoring: 24/7 firewalls, regular penetration tests by third parties.
  • Breach Response: Notify affected users within 72 hours (GDPR); free credit monitoring.

Stripe’s PCI compliance handles payments—our servers touch nothing sensitive.

Retention Periods

  • Orders: 7 years for legal.
  • Accounts: Until deletion request.
  • Cookies: 13 months max; analytics 26 months anonymized.

Delete anytime—auto-purge inactive data quarterly.

5. Your Rights and Choices

Empowerment starts with control—exercise these easily.

Access, Correction, and Deletion

  • Request Access: Email privacy@velinalorven.shop—free report within 30 days.
  • Correct/Update: Dashboard or support ticket for address changes.
  • Delete: “Right to be Forgotten” form; irreversible except legal holds.

CCPA: Two requests/year; verified via email.

Opt-Out and Limits

  • Marketing: Unsubscribe links; Do Not Sell My Info button.
  • Cookies: Banner controls; browser settings.
  • Profiling: Opt-out of automated decisions (e.g., recs).

GDPR: Data portability in JSON.

Children’s Privacy

No under-13 collections—COPPA compliant. Parents: Report via email.

6. International Data Transfers

U.S.-based (Albuquerque servers), we transfer securely for global service.

  • Mechanisms: Standard Contractual Clauses for EU/UK; adequacy for others.
  • Safeguards: Encryption, audits.

Your $8.99 international order stays protected.

7. Changes to This Policy

We update rarely—notify via email/site for material changes (e.g., new tools). Continued use = acceptance; review date: October 17, 2025.

8. Contact Us for Privacy Matters

Questions? Reach our Data Protection Officer:

Response: 48 hours. Complaints? Escalate to authorities (e.g., FTC).

Thank you for trusting Velina Lorven—your privacy powers our shared pursuit of active joy